So you are building an ecommerce website. The process would be slightly different from building a blog. After all, you can use a drag-and-drop content manager to create a simple blog. An ecommerce website, with its payment gateways and review features, is a bit more complex to build.

That’s why the right ecommerce CMS could make a world of difference when building an online store. Here is a list of useful pointers to keep in mind when choosing an ecommerce CMS:

Choose a Platform Intended for Ecommerce Purposes

Most popular CMS platforms are designed for personal website design. For example, WordPress is massive, but it’s most suited for building blogs, official company websites, and very small scale online stores.

If you want a large-scale, highly professional online store, aim for a platform like Magento or BigCommerce. These platforms are specifically intended for ecommerce purposes, as BigCommerce developers can tell you.

Scrutinise the Price

Ecommerce platforms are not free. Even WordPress with its WooCommerce plugin costs something. Up-and-coming e-retailers should pay careful attention to these prices before choosing a platform. It’s important to start with a budget to avoid ending up with an overpriced CMS. Additionally, you don’t want to choose a free platform and give up on essential ecommerce features.

Ideally, weigh in the price versus the value the CMS offers. Investing in an expensive CMS would be worth it if you expect your site to grow rapidly. If it’s possible, choose a CMS that scales in price and features as your site expands.

Plugins!

Want to run your site smoothly with optimal functionality? Then you would need plenty of plugins. Availability of functional tools like this would largely depend on the ecommerce platform you choose. For example, well-known CMS platforms like BigCommerce and Shopify offer a number of such tools.

While you don’t need dozens of plugins, there are some you might prefer. For example, most ecommerce websites can benefit from plugins for accounting, email marketing, shipping, and customer service. Choose a CMS that offers tools for at least these essentials.

Mobile Responsiveness is a Must

Obviously, any CMS platform you choose must enable top-notch mobile responsiveness and adaptability. Otherwise, your online store simply won’t survive in the modern market. A large percentage of modern online customers shop using handheld devices. Your website would need to be as responsive as possible to weather the competition.

Most modern CMS platforms offer mobile features that largely overlap. Still, it’s worthwhile to consider all mobile features on offer and compare between different platforms before ultimately choosing.

SEO Friendliness

Unlike mobile friendliness, don’t assume SEO friendliness is a given. Some CMS platforms are remarkably good at SEO whereas others stumble. A SEO-friendly CMS would make it a lot easier for your company to attract organic traffic.

As SEO features are not directly offered by CMS companies, it’s up to the e-retailer to determine which features would be possible using the CMS. Look for a platform that facilitates digital marketing for the optimal results.

As you can see, money is not the only concern when choosing a CMS platform. Pay attention to all of the above before making your final decision.

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